Sales & Marketing Strategy.

Food Manufacturer

OVERVIEW.

An esteemed food manufacturer, keen on amplifying their sales and marketing reach, engaged our expertise. The primary objective was to move beyond their reliance on referrals, seeking to broaden brand awareness and bolster outbound sales.

Challenge

The manufacturer had a significant dependency on referrals, which could limit growth. There was a clear need for a strategy to diversify their sales sources, elevate brand recognition, and increase proactive sales outreach in the market.

Solution

Collaborating closely with the client allowed us to gain a profound understanding of their products and market position. Equipped with this insight, we carved out a specific buyer persona and refined the target market. Our strategic plan encompassed a well-rounded sales and marketing blueprint. This included identifying the best sales avenues, crafting potent marketing campaigns for brand promotion, and integrating a streamlined sales procedure to enhance efficiency. Furthermore, a detailed roadmap, stipulating clear goals and milestones, was laid out to keep track of their journey.

Results

With the strategy in motion, the client witnessed a notable amplification in brand visibility, a surge in outbound sales activities, and an overall uptick in sales numbers. This thrust the manufacturer to an elevated standing in their respective market.

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Food Manufacturer

Hi, my name is Liam sanders and i am the managing director of swiftree.

I am an experienced B2B sales leader, Chief Revenue Officer (CRO), and strategy consultant with over 10 years of global experience, specialising in business consulting for Fortune 500 companies. I offer both fractional and project-based support to drive sales and strategic initiatives for global clients.