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Go-to-Market Strategy.

Facilities Management Firm - Canada


A Toronto-based facilities management firm sought to develop a go-to-market strategy for launching a new service. The firm required a comprehensive approach to understand market dynamics, refine their positioning, and effectively introduce their new service.
The firm faced the challenge of entering a competitive market with their new service offering. They needed a clear understanding of market trends, competitive landscape, and effective positioning to differentiate their service. Additionally, the firm required guidance on implementing the strategy to ensure a successful market entry.
We developed a strategy backed by market research and competitor analysis, identifying key trends and refining the firm's market positioning. We collaborated with the firm to highlight unique value propositions and provided guidance to their implementation team to ensure smooth execution.
The go-to-market strategy enabled the firm to launch their new service successfully, gaining a competitive edge and increasing brand recognition. The detailed guidance ensured seamless execution, resulting in a successful market entry and paving the way for sustained growth and expansion in the facilities management sector.

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Hi, my name is Liam sanders and i am the managing director of swiftree.

I am an experienced B2B sales leader, Chief Revenue Officer (CRO), and strategy consultant with over 10 years of global experience, specialising in business consulting for Fortune 500 companies. I offer both fractional and project-based support to drive sales and strategic initiatives for global clients.

Liam Sanders, Founder of Swiftree Growth and Sales Consultant
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