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Sales Conversion Workshop.

Education Training Provider

OVERVIEW.

WE WERE APPROACHED BY AN EDUCATION-SECTOR TRAINING PROVIDER FACING CHALLENGES WITH CONVERTING LEADS INTO SALES. DESPITE A ROBUST LEAD GENERATION MECHANISM, THEY GRAPPLED WITH LOW SALES CONVERSION RATES.
Challenge
THE CENTRAL ISSUE WAS CLEAR: THE TRAINING PROVIDER HAD AN INFLUX OF POTENTIAL LEADS BUT A BOTTLENECK WHEN IT CAME TO CONVERTING THESE LEADS INTO ACTUAL SALES. THE ROOT CAUSE OF THIS CONVERSION ISSUE REMAINED UNIDENTIFIED, NECESSITATING A DEEPER EXAMINATION OF THEIR SALES PROCESS.
Solution
TO GRASP THE CLIENT'S CHALLENGES FIRSTHAND, WE INTRODUCED A 'MYSTERY BUYER' TO PERCEIVE THE SALES PROCESS FROM A CUSTOMER'S VANTAGE POINT. FOLLOWING THIS, A COMPREHENSIVE WORKSHOP WITH THE COMPANY'S PIVOTAL STAKEHOLDERS WAS ORGANISED. THIS SERVED AS A PLATFORM TO DISSECT THEIR SALES OPERATIONS, LEAD ACQUISITION TECHNIQUES, AND CONVERSION STRATEGIES. OUR SUBSEQUENT REPORT PINPOINTED TWO PRIMARY AREAS OF IMPROVEMENT: A REFINED IDEAL CUSTOMER PROFILE (ICP) AND A MORE COMPELLING VALUE PROPOSITION. THESE INSIGHTS, ALONG WITH PROPOSED STRATEGIES, WERE THEN DELIBERATED IN A SUBSEQUENT SESSION.
Results
POST-STRATEGY IMPLEMENTATION, THE TRAINING PROVIDER EXPERIENCED A SIGNIFICANT UPTICK IN SALES CONVERSION RATES. BY MENDING THE DISPARITY BETWEEN LEAD ACQUISITION AND SALES CONVERSION, WE FACILITATED SUBSTANTIAL BUSINESS GROWTH FOR THE CLIENT.

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Hi, my name is Liam sanders and i am the managing director of swiftree.

I am an experienced Business Consultant with over 10 years of global experience in B2B sales and strategy development. I work with clients globally to enhance their sales performance and drive significant business growth.

Liam Sanders, Founder of Swiftree Growth and Sales Consultant
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