Sales Conversion Workshop.

Education Training Provider

OVERVIEW.

We were approached by an education-sector training provider facing challenges with converting leads into sales. Despite a robust lead generation mechanism, they grappled with low sales conversion rates.

Challenge

The central issue was clear: the training provider had an influx of potential leads but a bottleneck when it came to converting these leads into actual sales. The root cause of this conversion issue remained unidentified, necessitating a deeper examination of their sales process.

Solution

To grasp the client's challenges firsthand, we introduced a 'mystery buyer' to perceive the sales process from a customer's vantage point. Following this, a comprehensive workshop with the company's pivotal stakeholders was organized. This served as a platform to dissect their sales operations, lead acquisition techniques, and conversion strategies. Our subsequent report pinpointed two primary areas of improvement: a refined ideal customer profile (ICP) and a more compelling value proposition. These insights, along with proposed strategies, were then deliberated in a subsequent session.

Results

Post-strategy implementation, the training provider experienced a significant uptick in sales conversion rates. By mending the disparity between lead acquisition and sales conversion, we facilitated substantial business growth for the client.

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