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Growth Strategy.

Engineering Firm - UK


A leading UK engineering firm sought to develop a comprehensive growth strategy aimed at enhancing their market presence and improving their outbound lead generation. While the firm experienced strong year-on-year growth driven by referrals, they required strategic support to elevate their business to the next level.
The primary challenge was to transition from relying heavily on referrals to a more proactive approach in capturing new market opportunities. The firm needed to identify and target new market segments, improve their outreach efforts, and develop an effective strategy to sustain long-term growth. This required a thorough understanding of the current market landscape and the development of robust outbound marketing capabilities.
To address these challenges, a comprehensive workshop was conducted to understand the firm’s market challenges and discuss growth plans for the next three to five years. Based on the insights gained, we collaborated with the firm to implement a new website, create compelling marketing materials, and develop effective outbound marketing activities. These efforts included targeted email campaigns, social media outreach, and other lead generation strategies designed to attract and engage potential clients.
The implementation of these strategies enabled the firm to penetrate new target areas, diversify their revenue streams, and significantly increase their sales pipeline through proactive outbound activities. The enhanced online presence and targeted marketing efforts resulted in improved brand visibility and a broader market reach, facilitating sustained growth and positioning the firm for continued success in a competitive industry.

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Hi, my name is Liam sanders and i am the managing director of swiftree.

I am an experienced B2B sales leader, Chief Revenue Officer (CRO), and strategy consultant with over 10 years of global experience, specialising in business consulting for Fortune 500 companies. I offer both fractional and project-based support to drive sales and strategic initiatives for global clients.

Liam Sanders, Founder of Swiftree Growth and Sales Consultant
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