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Sales Growth Strategy.

North American Manufacturer


A distinguished manufacturer, grappling with stagnant growth and rising competition, sought our expertise. Their ambition was to revamp strategies, rejuvenate sales, and target a revenue milestone of $5 million in the forthcoming 2-3 years.
The company's challenges were twofold: static growth amidst a competitive market. They needed an overhaul of their existing strategies to not only combat competition but also fuel their growth trajectory towards their ambitious revenue goal.
After an exhaustive audit of their sales operations and a detailed analysis of their market competitors, we charted a growth-centric strategy. Integral elements of this strategy included restructuring the sales department, clear demarcation of roles to ensure accountability, and honing processes for optimal efficiency. A standout recommendation was the formation of teams exclusively handling product documentation. Additionally, we suggested the introduction of revamped sales roles, augmented with attractive performance-based incentives. On the digital front, an extensive overhaul of their website was recommended to enhance user experience and improve search engine visibility. Our approach, deeply anchored in understanding market dynamics and customer preferences, also introduced a more cohesive method for managing their sales pipeline. This comprehensive strategy doesn't just offer a short-term uplift but lays the groundwork for sustained growth over the years.
Acknowledging the intricacies of strategy execution, the client has retained our advisory services. This ensures meticulous oversight of sales and strategic initiatives, paving the way for successful implementation and increasing the likelihood of hitting their desired goals.

More case studies.

Hi, my name is Liam sanders and i am the managing director of swiftree.

I am an experienced B2B sales leader, Chief Revenue Officer (CRO), and strategy consultant with over 10 years of global experience, specialising in business consulting for Fortune 500 companies. I offer both fractional and project-based support to drive sales and strategic initiatives for global clients.

Liam Sanders, Founder of Swiftree Growth and Sales Consultant
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