Sales Conversion Workshop.

Education Training Provider

OVERVIEW.

We were approached by an education-sector training provider facing challenges with converting leads into sales. Despite a robust lead generation mechanism, they grappled with low sales conversion rates.

Challenge

The central issue was clear: the training provider had an influx of potential leads but a bottleneck when it came to converting these leads into actual sales. The root cause of this conversion issue remained unidentified, necessitating a deeper examination of their sales process.

Solution

To grasp the client's challenges firsthand, we introduced a 'mystery buyer' to perceive the sales process from a customer's vantage point. Following this, a comprehensive workshop with the company's pivotal stakeholders was organized. This served as a platform to dissect their sales operations, lead acquisition techniques, and conversion strategies. Our subsequent report pinpointed two primary areas of improvement: a refined ideal customer profile (ICP) and a more compelling value proposition. These insights, along with proposed strategies, were then deliberated in a subsequent session.

Results

Post-strategy implementation, the training provider experienced a significant uptick in sales conversion rates. By mending the disparity between lead acquisition and sales conversion, we facilitated substantial business growth for the client.

Sales Consultancy

Looking to increase sales and unlock new growth opportunities?

Swiftree is a sales and growth consultancy designed to provide tailored services to B2B businesses looking to accelerate expansion. We focus on measurable results and scalable strategies.

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