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MEDDPICC: What It Is and Why It’s Gaining Traction in B2B SaaS Sales
B2B SaaS sales have never been more complex. Buying committees are larger than ever – on average, 13 people are involved in a B2B purchase decision today – and purchase cycles are often drawn out. In this environment, sales teams are turning to more robust processes to qualify and win deals. One sales methodology rapidly […]
