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How to Build a Winning Data-Driven B2B Sales Strategy

How to Build a Winning Data-Driven B2B Sales Strategy In today’s competitive business-to-business (B2B) environment, having a meticulously planned sales strategy is not just important – it’s critical for long-term success. According to a study by McKinsey, the majority of B2B buyers want a simplified and efficient sales experience, preferring personalised interactions based on their […]